New decision may cause imablance in city’s real-estate market: HoREA

Friday, Mar 27, 2026

The real estate market in HCM City may encounter an imbalance with an overabundance of large apartments and a shortage of smaller units, contrary to the actual demands of the majority of the population, following the implementation of regulations regarding...

Việt Nam’s digital scene stabilises amid softening platform loyalty

Friday, Nov 21, 2025

Facebook, though still broadly popular, has declined for two consecutive quarters and faces heightened competition from Zalo, which has overtaken it among Gen Y for the first time.

Digital habits converge as AI and livestreaming reshape online life

Wednesday, Oct 15, 2025

According to Decision Lab’s Connected Consumer Report for Q2 2025, the generational divide in digital behaviour is narrowing.

Vietnamese embrace AI: 78% have used AI tools, local platforms gain ground

Thursday, Aug 21, 2025

The State of Consumer AI in Vietnam 2025 report, conducted by Decision Lab, highlights that while global platforms still dominate in usage, local alternatives are making significant strides in customer loyalty.

US issues preliminary decision on anti-dumping tariffs for Vietnamese shrimp

Sunday, Jun 08, 2025

The DOC determined that Thông Thuận Co, including its Cam Ranh branch, did not sell shrimp below fair value, resulting in a zero dumping margin for the company.

2025 Decision Lab Bank Satisfaction Rankings revealed

Monday, Apr 21, 2025

The rankings are based on the YouGov BrandIndex Positive Satisfaction Score, a comprehensive brand health tracking tool that gathers daily data from over 350 brands in Việt Nam.

Top-performing banks in Việt Nam unveiled

Sunday, Mar 23, 2025

The 2025 rankings reveal a slight decline in overall brand health scores across the banking sector, which is attributed to reduced marketing investments in 2024. As banks scaled back promotional efforts, the market stabilised, resulting in minimal shifts in brand...

Top brands in Việt Nam in 2024 revealled

Sunday, Dec 29, 2024

Shopee dethroned Samsung, which held the number one spot for three consecutive years, marking a turning point in Việt Nam''s e-commerce landscape. 

Fed’s latest rate decision won't have significant impact on Việt Nam

Sunday, Jun 16, 2024

The dollar depreciation is also a good sign for Việt Nam''s import activities, with global raw material prices expected to decrease and inflationary fears for imports receding.

Vietnam Airlines named as the most considered travel brand

Friday, Jun 07, 2024

Việt Nam''s travel and tourism landscape is brimming with opportunities for growth in 2024. Despite some changes in the score, the top companies remain.

Transfers of over VNĐ10 million will require biometric authentication starting July 1st

Friday, May 24, 2024

Following a decision from the State Bank of Vietnam, after July 1st, biometric information such as fingerprints and facial recognition will be required to finalise transactions of VNĐ10 million or more.

KFC tops the Decision Lab Best F&B Rankings for the second year

Sunday, May 12, 2024

The Vietnamese F&B market is expected to boom in 2024, marked by the expansion of restaurants and coffee chains.

Electricity price can soon be adjusted every three months

Friday, Mar 29, 2024

The minimum waiting period between price adjustment periods was six months previously. 

Top 10 retail brands in Việt Nam announced

Monday, Mar 11, 2024

Released by Decision Lab, YouGov’s exclusive partner in Việt Nam, the rankings reveal the top general retail brands in terms of overall brand health and the most improved brands over the past year.

Samsung tops the Decision Lab Best Brand Rankings for the third year in a row

Friday, Dec 22, 2023

Released by Decision Lab, YouGov’s exclusive partner in Vietnam, the Decision Lab Best Brand Rankings 2023 reveals the top brands in terms of overall brand health and the most improved brands over the past year.